How To Do Mood Board Branding?

Building a brand is not easy when you are just starting up a company. First,

you have to decide who you want to be and what you are planning to offer.

The next step is to determine the mission and vision of your company. The

final step is to convey the mission and vision of the company to the target

audience.

There is one way that can help you in creating your brand and that is known

as mood board branding. There are many other visual branding techniques.

However, mood boards can really take your branding effort to the next level.

What is mood board branding?

Before you get started with mood boards, you need to know what it is. A mood board is all about using visual assets such as images, typography, colors, etc. You have to choose the visual assets depending on what message you want to convey to the target audience.

Why is mood board important?

Now that you know what mood board is you should know why you should use mood board. So, here are the reasons that every branding agency is trying out mood boards.

1. Inspirational: There are times when your branding efforts get stuck. You cannot come up with new ideas. At that point, mood boards help you in inspiring.

2. Design projects related to the brand: As I told you already, building a brand from scratch is not easy at all. You need to have a good website layout, a logo, brochure, etc. Having a mood board helps you in maintaining the direction of your branding and helps you to design the projects that are related to your brand.

3. Create a visual story: If you are like me, you would not like to write your brand story. You would like to create a visual story that will let your audience know what your brand story is.

How to build a mood board for branding?

Know your audience:

The first step to create an impactful mood board is to know who your target audience is. If you are targeting teenagers, the mood board will be different from when you are targeting parents of those teenagers.

Whether your mood board brand design will be successful or not will depend on how well you research the market. Once you are done with creating a basic design, you must make modifications so that it is suitable for the target audience. It will take us to the next step.

Choose the mood board elements:

When you are done with creating the basic design, you have to choose the elements of your mood board wisely. If you have been thinking that you can follow a single formula and create a stunning mood board, I am sorry to say it is not right.

Here are the elements that you need your careful consideration when you are creating a mood board.
 

• Color: Colors that you will choose will represent your brand. If your brand already has a color combination to follow, you better stick to it while creating a mood board. However, you can still play with the color palette by using colors that belong to the same family.

• Pictures: Pictures speak a thousand words, right? So, choose the pictures for your mood board wisely. You do not want to choose images that will not represent your brand. I would suggest that if your budget permits, you can conduct a photo shoot so that you have your own original pictures to create the mood board.

• Textures and patterns: Even though textures and patterns are not necessary, these can take the mood board branding effort to the next level. On the one hand, viewers may relate to the patterns and textures with your company.

• Typography: It is true that mood board is all about creating visual content. However, a number of quotes and texts will actually add to the design. You can add quotes that go with your brand ideology.

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Now that you know why and how you should create a mood board for branding, you can get started.